all names

Usdaw organisation

Named in 1 report across 1 story - 29 Oct

The stories

Business secretary writes to Poundland owner as administration fears build

6 outlets1 report names Usdaw28 Oct – 6 Nov

Who keeps naming them

The Guardian World1

One email a week

The stories everytrace watched stay alive - how many independent outlets carried each one, and how long it lasted. No daily digest, no breaking-news alerts.