all names

LillyDirect organisation

Named in 1 report across 1 story - 30 Sept

The stories

How Ozempic maker Novo Nordisk blew its lead in GLP-1 weight-loss drugs. Can Europe compete in the high-stakes global economy?

81 outlets1 report names LillyDirect5 Aug – 17 Oct

Who keeps naming them

ABC News (Australia)1

One email a week

The stories everytrace watched stay alive - how many independent outlets carried each one, and how long it lasted. No daily digest, no breaking-news alerts.