Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys

What it is about

Who published it, and when

How it spread - 3 original reports

1. Tue, 25 August 2026

   1 report
   • The Guardian World08:07first to reportedited after publishing
     Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys

     Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’ Follow our Australia news live blog for latest updates Get our breaking news email , free app or daily news podcast Woolworths’ latest Disney “Ooshie” collectibles have not only captivated Australian children, they have led to a short-term slump in competitor Coles’ sales. Thousands of shoppers switched supermarkets to collect the plastic...

2. Wed, 26 August 2026

   2 reports
   • South China Morning Post00:46
     In Australia, Disney’s Ooshies send Woolworths whooshing ahead of Coles

     Ooshies were not just fun to collect – the tiny plastic Disney figurines were powerful enough to move sales between Australia’s supermarket giants. Woolworths Group said on Wednesday that Australian food sales jumped 7.6 per cent in the first eight weeks of the 2027 financial year, with its Ooshies promotion contributing an estimated 1.5 to 2 percentage points of growth. That accelerated from 4.6 per cent sales growth in the 2026 financial year. Chief rival Coles Group felt the other side of...

   • muswellbrookchronicle.com.au06:51
     Woolies wins the grocery wars, lifts sales and profits

     Woolworths has confirmed its Ooshies collectibles campaign helped drive sales going into the new financial year, after it...