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Chelsea bring Circle's USDC on board as front-of-shirt sponsor

Steady3 outlets reported this in 3 reports over 3 days
Thu, 20 August 2026Sun, 6 September 2026

What it is about

ChelseaCircleUSDCFinancial Conduct AuthorityHong KongUK

Who published it, and when

original reportfirst to report
Index.hr (Croatia)1 original report
Channel News Asia1 original report
South China Morning Post1 original report
20 Aug, 16:57over 16 days6 Sept, 01:00

How it spread - 3 original reports

  1. Thu, 20 August 2026

    1 report
  2. Fri, 28 August 2026

    1 report
  3. Sun, 6 September 2026

    1 report
    • South China Morning Post01:00

      English Premier League football club Chelsea’s lucrative new front-of-shirt sponsorship deal with a stablecoin issuer has left Hong Kong fans and retailers concerned about whether wearing or selling the top counts as illegal promotion under digital currency laws. Chelsea signed the deal with Circle to feature its USDC stablecoin brand on player jerseys for the 2026-27 season in late August, just three months after the UK’s Financial Conduct Authority (FCA) warned Premier League clubs about...

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