Adidas sues Australian label White Fox over four stripes design

What it is about

Who published it, and when

How it spread - 8 original reports, 1 reprint

1. Thu, 8 October 2026

   1 report
   • BBC News World18:17first to report
     Adidas sues Australian label White Fox over four stripes design

     The German sportswear brand wants the Sydney-based label to stop selling the clothes and pay damages.

2. Fri, 9 October 2026

   4 reports
   • hepburnadvocate.com.au04:49
     Fashion feud: Adidas aims to tear stripes off White Fox

     One of the biggest fashion retailers in Australia and one of the world's largest sportswear brands are set...

     1 reprint

     • armidaleexpress.com.au9 Oct, 04:49their copy
   • The Guardian World06:05
     Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

     Global sportswear brand is suing online retailer in the federal court for selling clothes featuring ‘deceptively similar’ design Get our breaking news email , free app or daily news podcast Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its distinctive three-stripe trademark. Adidas is suing the online fast-fashion retailer in the Federal Court for selling clothes with a four-stripe design, which it argues is deceptively...

   • Index.hr (Croatia)07:49
     Adidas tužio popularni australski brend White Fox

     ADIDAS je tužio australski modni brend White Fox zbog prodaje odjeće s dizajnom od četiri pruge, tvrdeći da je varljivo sličan njihovom zaštićenom logotipu s tri pruge. Traže odštetu i dobit.

   • Novinky (Czechia)10:52
     Čtyři pruhy místo tří. Adidas žaluje White Fox kvůli podobnému designu

     Rozdíl jednoho pruhu řeší australský Federální soud. Největší evropský výrobce sportovního oblečení Adidas žaluje módní značku White Fox, která prodává oblečení se čtyřmi rovnoběžnými pruhy. Podle Adidasu se příliš podobají jeho ikonickým třem pruhům a mohou u zákazníků vyvolat dojem, že obě značky spolu souvisejí.

3. Sun, 11 October 2026

   1 report
   • tportal (Croatia)17:13
     Adidas krenuo na viralni modni brend: Tvrdi da su njihove pruge opasno slične

     Njemački sportski div podnio je tužbu protiv australskog brenda White Fox Boutique, koji je zahvaljujući TikToku i influencerima postao globalni fenomen. Adidas tvrdi da su pruge na njihovoj odjeći opasno slične njegovom zaštitnom znaku, a u sudskim dokumentima navodi i jednu prilično neobičnu optužbu.

4. Mon, 12 October 2026

   1 report
   • ABC News (Australia)02:27
     The extra stripe that's landed Australian retailer White Fox in court

     Experts say the matter could test the validity of Adidas's trademark in Australia.

5. Tue, 13 October 2026

   1 report
   • brisbanetimes.com.au05:15
     Can Adidas really own stripes – and did White Fox copy them?

     The German sportswear giant is taking Australian fast fashion outfit White Fox to task over the use of stripes, in a trademark dispute that will test the limits of common-sense and deceptive conduct.