O2 signs record £200m deal to keep London venue’s naming rights

What it is about

Who published it, and when

How it spread - 1 original report

1. Wed, 7 October 2026

   1 report
   • The Guardian World05:00first to report
     O2 signs record £200m deal to keep London venue’s naming rights

     Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue O2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history. The 10-year agreement will extend O2’s relationship until at least 2038. It cements the sponsorship as the second longest-running UK stadium naming rights deal after Arsenal’s partnership for the football club’s London ground,...