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UK online retailer ASOS shares drop on hack reports

Fadingcorroborated12 outlets reported this themselves in 22 reports over 5 days - more reporting than echo.
After publishing: 4 headlines quietly rewritten4 changes
  1. The Guardian Worldseen 6 Oct, 14:56headline rewritten

    Asos customers receive ‘hack’ notification threatening leakAsos customers receive ‘hack’ notification threatening to leak data

  2. The Guardian Worldseen 6 Oct, 21:42headline rewritten

    Asos customers receive ‘hack’ notification threatening to leak dataAsos warns customer data may be compromised after ‘unauthorised’ app access

  3. ABC News (Australia)seen 6 Oct, 21:42headline rewritten

    Asos app users sent 'hacked' message from online retailerCustomers' personal details may have been accessed in hack, Asos says

  4. standard.co.ukseen 8 Oct, 19:31headline rewritten

    Has ASOS been hacked? Customers sent alarming 'Snowflake' app alert - latest updatesASOS issues update after customers sent hacked notification

original reportingcopies
Tue, 6 October 2026peak 12 reports on Tue, 6 October 2026Tue, 13 October 2026

What it is about

ASOSUKAsosBourse de LondresSnowflakeBolsaCustomersHrvatiJutaSky NewsBritishUnited KingdomHackerAmosMarks SpencerNational Cyber Security CentreHarrodsAustralian AssociatedAustralianSimon Aisnowflake

Who published it, and when

original reportedited after publishingfirst to report
Channel News Asia3 original reports2 original reports
Le Figaro (France)1 original report
ABC (Spain)1 original report
The Guardian World1 original report - edited after publishing1 original report1 original report
ABC News (Australia)1 original report - edited after publishing
Slobodna Dalmacija (Croatia)1 original report
Der Spiegel (Germany)1 original report
6 Oct, 09:51over 7 days13 Oct, 12:02

9 reports left out of the cascade - too little in common with the story to place

How it spread - 19 original reports, 3 reprints

  1. Tue, 6 October 2026

    11 reports
  2. Wed, 7 October 2026

    1 report
  3. Thu, 8 October 2026

    4 reports
  4. Fri, 9 October 2026

    1 report
  5. Tue, 13 October 2026

    2 reports

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