Sydney Sweeney Faces Backlash for Sexualized Novig Ad: “Exactly Why Women in Sports Aren’t Taken Seriously”

What it is about

Who published it, and when

How it spread - 48 original reports, 2 reprints

1. Sat, 12 September 2026

   1 report
   • Google News - Top Stories01:50first to report
     Sydney Sweeney Faces Backlash for Sexualized Novig Ad: “Exactly Why Women in Sports Aren’t Taken Seriously”

     Sydney Sweeney Faces Backlash for Sexualized Novig Ad: “Exactly Why Women in Sports Aren’t Taken Seriously” The Hollywood Reporter Female athletes hit back at Sydney Sweeney’s sexualized ‘Just Sports’ ad NBC News Sydney Sweeney Poses Completely Naked While Balancing 4 Different Balls on Her Body instyle.com Former ‘SNL’ Star Chloe Fineman Hilariously Recreates Controversial Sydney Sweeney Ad TV Insider Sydney Sweeney fires back at trolls after facing criticism online for provocative sports ad...

2. Mon, 14 September 2026

   21 reports
   • 24sata (Croatia)08:15
     Žestoke kritike na račun Sydney Sweeney zbog gole reklame, oglasila se i zlatna olimpijka

     Glumica se pojavila bez odjeće u reklami američke kompanije za sportska predviđanja, što je izazvalo oštre reakcije olimpijki i drugih sportašica

   • Index.hr (Croatia)11:02
     Sydney Sweeney odgovorila na kritike zbog sportske kampanje u kojoj je gola

     GLUMICA Sydney Sweeney reagirala je na kritike sportašica.

   • ANSA (Italy)11:18
     Sidney Sweeney posa nuda per scommesse sportive, campionesse: 'Noi umiliate'

     L'attrice Usa protagonista di uno spot, e' di nuovo polemica

   • Der Spiegel (Germany)11:25
     Sydney Sweeney: Erneut heftige Kritik an Werbekampagne der Schauspielerin

     Sydney Sweeney wirbt in einem neuen Clip halb nackt bis nackt für einen Sportwettenanbieter. Athletinnen weltweit sind entsetzt. Für die US-Schauspielerin ist es nicht der erste Shitstorm dieser Art.

   • Der Spiegel (Germany)11:25
     Sydney Sweeney wegen Werbevideo erneut im Shitstorm: »Angewidert und tief enttäuscht«

     Sydney Sweeney wirbt in einem neuen Clip halb nackt bis nackt für einen Sportwettenanbieter. Athletinnen weltweit sind entsetzt. Für die US-Schauspielerin ist es nicht der erste Shitstorm dieser Art.

   • El País (Spain)12:06
     Sydney Sweeney responde a las críticas por desnudarse en un anuncio de apuestas deportivas con los desnudos de conocidos atletas

     La actriz de ‘Euphoria’ ha provocado el malestar de varias deportistas por sexualizarlas en su última campaña. Ahora se ha pronunciado a través las ‘stories’ de Instagram, en las que ha mostrado a profesionales del deporte posando sin ropa para la revista ‘ESPN’, como Serena Williams en 2009

   • Google News - Top Stories12:28
     Sydney Sweeney under fire from athletes over nude sports-prediction ad

     Sydney Sweeney under fire from athletes over nude sports-prediction ad CNN Sydney Sweeney Faces Backlash for Sexualized Novig Ad: “Exactly Why Women in Sports Aren’t Taken Seriously” The Hollywood Reporter Influencer Says Sydney Sweeney’s Novig Ad Is “Genius,” but She Has One Big Problem With It Yahoo Sydney Sweeney fires back at trolls after facing criticism online for provocative sports ad Fox News Former ‘SNL’ Star Chloe Fineman Hilariously Recreates Controversial Sydney Sweeney Ad TV Insider

   • Le Figaro (France)12:28
     «Immonde», «régression», «affront»… Une publicité dénudée de Sydney Sweeney scandalise de nombreuses sportives

     LE SCAN SPORT - L’actrice américaine de La femme de ménage a vanté les mérites d’un site de paris sportifs dans un spot où elle apparaît très dénudée.

   • Il Fatto Quotidiano (Italy)12:53
     “Un calcio in faccia a ogni donna che ama lo sport per quello che è veramente”, “Detesto profondamente quella pubblicità”: l’attrice Sydney Sweeney nella bufera

     “Sessualizza lo sport femminile”. Sydney Sweeney nella bufera. La 29enne attrice americana, spesso senza veli per spot pubblicitari, riviste di moda e costume, o semplicemente nei suoi post sui social, è stata severamente criticata da diverse atlete per aver “sessualizzato lo sport femminile” in uno spot pubblicitario per il sito di scommesse Novig. Nel breve […] L'articolo “Un calcio in faccia a ogni donna che ama lo sport per quello che è veramente”, “Detesto profondamente quella pubblicità”:...

   • ABC (Spain)12:58edited after publishing
     Sydney Sweeney escandaliza al deporte femenino con su último desnudo

     previouslyEl último anuncio de Sydney Sweeney en el que aparece desnuda escandaliza al deporte femenino

     No es la primera vez, y posiblemente tampoco la última. La actriz estadounidense Sydney Sweeney ha vuelto a desatar una oleada de críticas, esta vez a cuenta de un anuncio de una casa de apuestas en la que aparece desnuda. Las imágenes, que rápidamente se hicieron virales, han provocado la indignación de deportistas, que denuncian una «sexualización» del deporte femenino.Bajo el reclamo de «confirmado: Sydney Sweeney sabe de pelotas», la protagonista de la serie 'Euphoria' y de la película 'La...

   • Le Monde (France)13:17edited after publishing
     Sydney Sweeney dénudée : une publicité de l’actrice scandalise de nombreuses sportives de haut niveau

     previously« Un affront pour toutes les femmes » : une publicité dénudée de l’actrice Sydney Sweeney scandalise de nombreuses sportives de haut niveau

     L’héroïne de la série « Euphoria » et du film « La Femme de ménage » apparaît depuis vendredi dans un spot pour la plateforme de paris sportifs Novig, dont elle est actionnaire. De nombreuses athlètes ont fustigé une « sexualisation » du sport féminin.

   • France Info (France)13:17
     "Immonde", "un affront pour toutes les femmes"... Une publicité dénudée de Sydney Sweeney avec des accessoires de sport scandalise de nombreuses athlètes

     L'actrice américaine a déclenché de vives réactions, depuis vendredi, partout dans le monde après une publicité où elle apparaît nue affublée d'accessoires de sport pour un site de paris sportifs.

   • dailystar.co.uk13:17
     Sydney Sweeney hits back at Amy Hunt criticism over semi-naked pictures

     Sydney Sweeney points out all the other sports stars who have done nude campaigns following a backlash over her controversial Novig naked sports ad showing her in various states of undress

   • tportal (Croatia)16:05
     'Nikakav novac nije vrijedan ovoga': Sportašice žestoko kritizirale Sydney Sweeney

     Poznata glumica Sydney Sweeney izazvala je burne reakcije brojnih sportašica koje osuđuju seksualizaciju ženskog sporta nakon što se oskudno odjevena pojavila u reklami za stranicu za sportsko klađenje

     2 reprints

     • tportal (Croatia)14 Sept, 14:47their copy
     • Slobodna Dalmacija (Croatia)14 Sept, 15:57their copy
   • Index.hr (Croatia)17:55
     "Ovo je uvreda": Sydney Sweeney razbjesnila sportašice novom reklamom

     SYDNEY Sweeney izazvala je burne reakcije brojnih sportašica koje osuđuju seksualizaciju ženskog sporta.

   • Süddeutsche Zeitung (Germany)18:05
     Debatte: Hier geht es nicht um Sport, Baby

     Sydney Sweeney sorgt mal wieder für Aufregung – diesmal mit einer freizügigen Werbung für einen Wettanbieter. Wer sich über die Nacktheit aufregt, hilft damit aber vor allem dem Unternehmen hinter der Kampagne.

   • variety.com18:33edited after publishing
     Sydney Sweeney Loses More Than 200,000 Instagram Followers Amid Growing Backlash Over Her Nude Sports-Betting Ad

     previouslySydney Sweeney Loses 200K Instagram Followers After Nude Sports Betting Ad

     More than 200,000 Instagram unfollowed Sydney Sweeney after she was featured in nude in an ad for a sports-betting app.

   • The Hill18:51edited after publishing
     Sydney Sweeney criticized by female athletes for nude sports prediction market ad

     previouslySydney Sweeney criticized by women athletes for nude sports prediction market ad

     Actor Sydney Sweeney is facing criticism from a growing number of female athletes online over a new advertisement for a sports prediction market platform in which she appears wearing little or no clothing. The ad, promoting prediction market platform Novig, opens with a nude Sweeney asking the camera, "Think you know sports? Prove it," while...

   • Vecernji list (Croatia)19:11
     Sydney Sweeney zbog golišavih fotografija izazvala bijes: 'Ovo je odurno'

     "Odurno", napisala je francuska triatlonka Mathilde Tily, dodavši da nikakav novac ne bi smio uvjeriti ženu da odašilje takvu sliku u vrijeme kada se sportašice još uvijek bore za isto priznanje, iste novčane nagrade... i mnogo više.

   • Anadolu Agency (AA)20:28
     Female athletes hit back at Sydney Sweeney’s viral sports gambling ad

     Olympic champions and other athletes say Novig campaign reduces women’s sports to sexualized imagery

   • Index.hr (Croatia)20:51
     Sydney Sweeney izgubila 200.000 pratitelja zbog reklame u kojoj se skinula

     GLUMICA Sydney Sweeney izgubila je oko 200.000 pratitelja nakon objave kontroverzne reklame za sportsku kladionicu u kojoj je gola.

3. Tue, 15 September 2026

   12 reports
   • Google News - Top Stories00:39
     Sydney Sweeney Stars in a Controversial Ad. Again.

     Sydney Sweeney Stars in a Controversial Ad. Again. The New York Times Why Female Athletes Are Fighting Back Against Sydney Sweeney’s New Ad Forbes Sydney Sweeney under fire from athletes over nude sports-prediction ad CNN Sydney Sweeney: Amy Hunt says advert is barrier to girls in sport BBC Female athletes accuse Sydney Sweeney ad of sexualizing women in sports AP News

   • perthnow.com.au01:04
     Gracie Kramer blasts 'infuriating' Sydney Sweeney advert

     Gracie Kramer, an American gymnast, has taken to social media to slam Sydney Sweeney.

   • Google News - Top Stories01:30
     ‘Sydney Sweeney, this is what women in sport look like’: female athletes lead backlash against viral advert

     ‘Sydney Sweeney, this is what women in sport look like’: female athletes lead backlash against viral advert The Guardian Sydney Sweeney under fire from athletes over nude sports-prediction ad CNN Sydney Sweeney Stars in a Controversial Ad. Again. The New York Times Sydney Sweeney: Athletes including Amy Hunt respond to controversial advert BBC Novig CEO: Sydney Sweeney ‘Forces Us Into National Discourse’ Front Office Sports

   • Die Zeit (Germany)05:36
     Sydney Sweeney: Sportlerinnen kritisieren sexualisierte Werbung mit Sydney Sweeney

     Die US-Schauspielerin Sydney Sweeney wirbt mit Nacktfotos für einen Sportwettenanbieter. Die Werbekampagne löst unter Sportlerinnen eine heftige Kontroverse aus.

   • Google News - Top Stories09:22
     Sydney Sweeney: Amy Hunt says advert is barrier to girls in sport

     Sydney Sweeney: Amy Hunt says advert is barrier to girls in sport BBC Sydney Sweeney under fire from athletes over nude sports-prediction ad CNN The Sydney Sweeney advert ignores decades of progress. It is time-warp stuff that hurts me so much The New York Times Sydney Sweeney Faces Backlash for Sexualized Novig Ad: “Exactly Why Women in Sports Aren’t Taken Seriously” The Hollywood Reporter Sydney Sweeney loses 200K followers in wake of nude sports betting ad backlash Yahoo

   • Index.hr (Croatia)11:27
     Zendayina majka kritizirala reklamu u kojoj se Sydney Sweeney skinula gola

     ZENDAYINA majka podijelila je kritike na račun reklame Sydney Sweeney.

   • Al Jazeera English11:55
     Athletes share ‘what women in sport look like’ to rebut Sydney Sweeney ad

     Female athletes are against a sports-betting ad featuring actress Sydney Sweeney.

   • Der Spiegel (Germany)12:23
     Sydney Sweeney und die Empörung über ihre Werbekampagne: Nackt, aber nicht naiv

     Die Schauspielerin Sydney Sweeney posiert hüllenlos für einen Sportwettenanbieter, Athletinnen protestieren. Das ist vermutlich genau so gewollt – und ziemlich clever.

   • Der Spiegel (Germany)12:23
     Sydney Sweeney - Empörung über Werbekampagne: Nackt, aber nicht naiv

     Die Schauspielerin Sydney Sweeney posiert hüllenlos für einen Sportwettenanbieter, Athletinnen protestieren. Das ist vermutlich genauso gewollt – und ziemlich clever.

   • Libération (France)13:20
     Sydney Sweeney en pin-up sportive dans une pub, une provocation très politique

     Déjà épinglée pour une publicité pour des jeans aux relents eugénistes, donc suprémacistes, l’actrice américaine joue à fond la sexualisation dans une campagne pour une plateforme de paris sportifs. De quoi la confirmer en égérie de la droite réac.

   • Index.hr (Croatia)20:33
     Zna li netko uopće što je Sydney Sweeney promovirala svojom golom reklamom?

     OVAKO izgleda "rage-bait".

   • Slobodna Dalmacija (Croatia)22:12
     VIDEO Zbog kontroverzne reklame u kojoj pozira gola Sydney Sweeney je u jednom danu izgubila 200 tisuća pratitelja! ‘

     Glumica Sydney Sweeney snimila je još jednu kontroverznu reklamu nakon koje je izgubila oko 200 tisuća pratitelja na Instagramu. Zvijezda "Euforije" je u srijedu objavila promotivni video za Novig, američku platformu za sportska predviđanja i klađenje, a u njemu je pozirala potpuno gola, pokrivajući...

4. Wed, 16 September 2026

   5 reports
   • 24sata (Croatia)10:00
     Kontroverzna Sydney Sweeney: Svi skandali bujne ljepotice

     Sydney Sweeney jedna je od najtraženijih mladih zvijezda, no uz glumačke uspjehe redovito je privlačila pažnju i kontroverzama, posebno seksualiziranim imidžem koji je naslijedila iz serije 'Euforija'

   • Der Spiegel (Germany)10:51
     Sydney Sweeneys sexistischer Werbeclip: Damit hat sie dem Frauensport einen Dienst erwiesen

     Dass ausgerechnet eine Frau auf das alte Prinzip »Sex sells« setzt, ist bitter. Dem Frauensport hat die Starschauspielerin Sydney Sweeney mit ihrer Werbekampagne trotzdem einen Dienst erwiesen.

   • Google News - Top Stories12:01
     'I thought we were way past the sexualisation of women in sport' – Demi Vollering and Maddy Nutt among cyclists to hit back at Sydney Sweeney's naked betting advert

     'I thought we were way past the sexualisation of women in sport' – Demi Vollering and Maddy Nutt among cyclists to hit back at Sydney Sweeney's naked betting advert Cyclingnews Sydney Sweeney Sports Betting Ad Sparks Backlash From Athletes The New York Times ‘Who the Hell Does She Think She Is?’ — Ex-NFL LB Draws a ‘Gigantic Difference’ Between Sydney Sweeney’s Ad, ESPN’s Body Issue Yahoo Sports The real reason people are mad at Sydney Sweeney's new ad | Opinion USA Today Sydney Sweeney’s...

   • Wirtualna Polska (Poland)12:45
     Naga reklama Sweeney. Ludzie dyskutują, biznes się kręci [OPINIA]

     Sydney Sweeney wystąpiła nago w reklamie i internet się zagotował. Sama straciła podobno 200 tysięcy obserwujących na Instagramie, przez kilka dni prawie 30 milionów odsłon miała reklama, a ile w tym czasie wpłynęło dolarów na jej konto? Więcej niż każdy oburzony zobaczy w ciągu całego swojego życia. Witajcie w czasach, kiedy prowokacja znaczy wszystko. I oznacza pieniądze. Bardzo dużo pieniędzy – pisze dla WP Karolina Korwin-Piotrowska.

   • Index.hr (Croatia)18:06
     Fanovi Sydney Sweeney pronašli stari video: "Ovo je trebala biti reklama"

     NE SMIRUJE se situacija oko Sydney Sweeney.

5. Thu, 17 September 2026

   5 reports
   • 24sata (Croatia)07:51
     Fanovi našli stari video Sydney Sweeney i poručili: 'Ovo bi bila puno bolja sportska reklama'

     Reakcije na glumičinu provokativnu reklamu za platformu za sportsko klađenje ne prestaju. Fanovi su sada pronašli stari video Sydney Sweeney na Instagramu i tamo joj rekli što misle o njenoj golotinji

   • France Info (France)10:03
     "Il y a d'autres moyens de parler de sport féminin que de montrer un corps nu" : des sportives françaises dénoncent à leur tour une publicité avec Sydney Sweeney

     Une publicité pour le site de paris sportifs Novig avec l'actrice Sydney Sweeney dénudée provoque l'indignation de sportives de haut niveau, qui dénoncent l'hypersexualisation des femmes dans le sport.

   • hitc.com10:33
     Sydney Sweeney's defense of using athletes after viral ad draws vicious clap back from ex-NFL star

     Ex-NFL player is ANGRY at Sydney Sweeney's defense! 😳

   • 24sata (Croatia)18:05
     Nika Fleiss o najnovijoj reklami popularne glumice: 'Super mi je što se Sydney Sweeney skinula'

     Nova reklama u kojoj se pojavljuje Sydney Sweeney izazvala je podijeljene reakcije, a bivša hrvatska skijašica Nika Fleiss stala je u njezinu obranu

   • Slobodna Dalmacija (Croatia)20:14
     VIDEO Ženska ekipa slavnog njemačkog nogometnog kluba poslala je oštru poruku poznatoj američkoj glumici: Je***o začepi!

     Veliku buru podignula je poznata američka glumica Sydney Sweeney koja je sudjelovala u reklami sportske kladionice Novig. Amerikanka je pozirala gola sa sportskim rekvizitima, a glavna poruka reklame bila je ‘ovo je sport.‘ Mnoge ženske ekipe i sportašice reagirale su na tu reklamu navodeći da ne pr...

6. Fri, 18 September 2026

   4 reports
   • twitchy.com03:20
     Naked Partisanship: Jen Psaki’s Fake Outrage Over Sydney Sweeney’s Nude Betting Ad Gets Laid Bare

     Jen Psaki's false outrage over Sydney Sweeney's nude betting ad exposes partisan hypocrisy.

   • iRozhlas (Czechia)04:00
     Nahá Sydney Sweeney, sport a hazard. Stereotyp, proti kterému generace žen bojovaly, říká expertka

     Nahá Sydney Sweeney v reklamě na sázkovku. Proč herečka naštvala sportovkyně? Co všechno můžeme považovat za objektifikaci ženského těla?

   • Vecernji list (Croatia)07:54
     Nogometašice kultnog njemačkog kluba poslale brutalnu poruku Sydney Sweeney: 'Uz dužno poštovanje, začepi!'

     Klub je na svojim društvenim mrežama objavio video koji počinje isječcima iz reklame, a nastavlja se kadrovima s utakmica uz poruku "Ovako izgledaju žene u sportu"

   • Axios14:36
     Why Sydney Sweeney's nude ad struck such a nerve with women athletes

     A sports-betting ad featuring a semi-nude Sydney Sweeney triggered a backlash across women's sports , with female athletes flooding social media with a countermessage: This is what women in sports actually look like. The big picture: Ads have long sexualized women, but the Novig ad's appeal to the male gaze hit differently at a moment when female athletes have cultural cachet and the platforms to push back. Driving the news: Highlight reels of women diving , pitching , tackling , shredding ,...